Careers / Marketing Analyst
MARKETINGKuala Lumpur · Full-time

Marketing Analyst

Turn pipeline, campaign, and product usage data into the insights that shape how Obiguard reaches security and platform teams.

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Department
MARKETING
Location
Kuala Lumpur
Type
Full-time
How to apply

Email your CV to [email protected] with the role title in the subject line.

Apply → [email protected]
About the role

AI governance is a new category, and how we talk about it matters as much as what we build. As Marketing Analyst, you’ll be the person who tells us what’s actually working — which channels drive qualified pipeline, which messaging resonates with security buyers, and where we’re wasting spend. You’ll partner closely with founders and sales on go-to-market decisions.

What you'll do
  • Build and maintain dashboards tracking campaign performance, pipeline attribution, and funnel conversion across channels.
  • Analyze website, content, and product usage data to identify what drives qualified enterprise pipeline.
  • Run and measure A/B tests on landing pages, email campaigns, and lifecycle messaging.
  • Partner with the founding team on positioning and messaging for new product launches and compliance frameworks.
  • Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue for leadership.
  • Monitor competitor positioning and the broader AI governance / AI security landscape.
What we're looking for
  • 2+ years in marketing analytics, growth, or demand generation — ideally at a B2B SaaS or security company.
  • Fluent with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and comfortable writing SQL.
  • Strong written communication — you can turn a dataset into a one-paragraph recommendation.
  • Comfortable operating with ambiguity in an early-stage environment with limited historical data.
  • Genuine interest in enterprise security or AI — you don’t need to be technical, but you should be curious.
Nice to have
  • Experience marketing to security, compliance, or platform engineering buyers.
  • Familiarity with product-led growth motions and self-serve funnels.
  • Prior experience at a Series A/B startup.
Ready to apply?

Send us your CV.
We read every one.

Email [email protected] with your CV and the role you're applying for. We respond to every applicant.

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