Marketing Analyst

You must be based in Kuala Lumpur / Klang Valley and already have the right to work in Malaysia. Day-to-day work can be remote within KL, but you'll come into our KL office when the business needs it. We do not sponsor visas or relocation.

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AI governance is a new category, and how we talk about it matters as much as what we build. As Marketing Analyst, you’ll be the person who tells us what’s actually working — which channels drive qualified pipeline, which messaging resonates with security buyers, and where we’re wasting spend. You’ll partner closely with founders and sales on go-to-market decisions. This role has a forward-deployed component — you may join sales on extended on-site stints at client offices, for up to three weeks at a time, to gather field insights and support campaigns firsthand.

• Build and maintain dashboards tracking campaign performance, pipeline attribution, and funnel conversion across channels.
• Analyze website, content, and product usage data to identify what drives qualified enterprise pipeline.
• Run and measure A/B tests on landing pages, email campaigns, and lifecycle messaging.
• Partner with the founding team on positioning and messaging for new product launches and compliance frameworks.
• Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue for leadership.
• Monitor competitor positioning and the broader AI governance / AI security landscape.

• 2+ years in marketing analytics, growth, or demand generation — ideally at a B2B SaaS or security company.
• Fluent with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and comfortable writing SQL.
• Strong written communication — you can turn a dataset into a one-paragraph recommendation.
• Comfortable operating with ambiguity in an early-stage environment with limited historical data.
• Genuine interest in enterprise security or AI — you don’t need to be technical, but you should be curious.
• Comfortable with extended client-site deployments — this role has a forward-deployed component, with on-site stints of up to three weeks at a time during active campaigns and customer engagements.

• Experience marketing to security, compliance, or platform engineering buyers.
• Familiarity with product-led growth motions and self-serve funnels.
• Prior experience at a Series A/B startup.